Preferred Flooring is more than just a showroom. We are your complete premium flooring contractor.

Your vision, expectations, plans, and dreams are the same reason why we do what we do. Preferred Flooring & Tile will guide you through your flooring project every step of the way. Our in-house design team takes time to understand your vision, needs, budget, and ideas to determine the best products to offer or install for your new or old space. Quality products, expert product knowledge, professional installation, job site management, and to strive for complete satisfaction is your goal and ours to make your experience with us a great one.

We work on everything from modest family homes to million-dollar estates.

  • Resurface hardwoods/staircases

  • Site finished hardwood

  • Engineered hardwood

  • Luxury Vinyl Planks

  • Porcelain/Ceramic/Metal/Glass Tiles

  • Natural Stone

  • Stair Runners

  • Area Rugs

  • Outdoor Fireplaces


Great staff with friendly service and competitive prices. Catherine was helpful with planning and design. Would recommend for your flooring and tile needs.
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Ryan Clawges Avatar
Wonderful experience! Great staff with a lot of knowledge, reasonable prices, and excellent finished product. 🙂
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Gretchen Hyde Avatar
I wanted to share my great experience with Preferred Flooring that did an amazing job installing Luxury Vinyl planks in our basement. The install team was very detailed in prepping the floor that involved lot of steps including moving the furniture and appliances, removing carpet/linoleum, leveling off uneven areas, sealing the concrete with a moisture barrier and finally installing the planks. Surprisingly they did it in 2 days. The sales team was very patient and the prices were very reasonable for the material and labor. Overall, we are very impressed with the end results and will use them again on another upgrade project.Thank you Jeff, Scott, Miguel and the rest of the team for the great new modern looking floors!
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Livia Keesee Avatar
Been coming here for years!
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Frankie Carbone Music Official Page Avatar
This business, by far, has the best customer service and installation people in the Raleigh area. They took the time to provide me with the options for my particular needs. Everyone is professional, knowledgeable, and will go out of their way to ensure you are satisfied with your purchase. I love my new floors!
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Cindy Walter Avatar
We had Preferred Floors of Whitestone installed carpeting and vinyl flooring in our home and we are very satisfied with the results. We feel the pricing was good as well as the customer service. We have bought from them before and will do so in the future.
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Jae McAdam Avatar

Since 1996

Providing a welcoming environment to see and touch actual samples in a beautiful and relaxing 8,000 square foot showroom offering the best quality, value, service, installation, and knowledgeable staff since 1996 to assist and be part of your project. Just like our name, Preferred Flooring, we strive to display a spectrum of products both domestic and abroad to allow you to choose from the best available or “Preferred Flooring”.

Come visit our showroom

We offer high quality products, and the latest trends. With over a 5,000 sq ft showroom we are sure to meet your style and budget needs.

Although we work with many custom builders on multi-million dollar homes, we use the same expertise and care when working with our retail and commercial customers.